TransAtlantic Experiential: Be A Part Of, Or Be Apart From?
In my lifetime, I’ve been a part of some incredible teams. Playing sports at a high level, throughout my child to adulthood meant I was always surrounded by competitive, hungry, go-getters. There’s something about being part of a team that gives you the courage to shout at someone, scream at them, but then go get a beer after the game. It’s companionship. It’s ‘inclusionism.’ You go into a game knowing you are going to battle together, and nothing quite tops that. Having someone’s back and knowing they have your back is a thing of beauty.