X = Experience
We are graded by our clients on the experience that we give to new and existing customers. In a world where so much advertising is the TV, radio, internet and print; we’re coming away from the impersonal touch, and replacing with a human-advert.
The advantages are endless; people can touch and feel a product, they can test it out, they’re able to ask questions and get detailed answers. Not only that, but statistically the lifetime of a customer is considerably longer and of higher quality by using this form of acquisition as opposed to online.
The best experiential marketing events are those consumers remember long after they’re over.
“Provide an experience that is both useful, usable, desirable, and differentiated and you will create demand for your brand and delight your customer.”